Our GI project reviews current product, buyer experience journey, market feedback and internal data points around growth and revenue to identify trends or issues that are impacting growth. We provide insight, analysis and recommendations to improve customer acquisition, adoption or retention challenges you are facing.
“We feel we should be selling more and seeing better adoption with our users and don’t understand WHY we aren’t”
We are called to figure out the “why” – something that exists behind the numbers and takes nuance and holistic insights to discover. It is rarely a single area (sales, product, etc) and typically a combination of factors that if not addressed and identified can stall sales and growth.
It could be the product gaps vs todays marketplace, a misunderstanding of your buyer and competitors, your sales or demo approach, what your employees and customers say or how you are spending that marketing budget or simply how you are positioning.
Understanding the “Why” is key to success.
By combining c-suite saas experience as head of strategy for a HCM vendor, along with B2B and HCM industry expertise we identify issues you may have inadvertently overlooked.