A satisfied customer is the best business strategy of all.
-Michael LeBoeuf
Services for HRTech Vendors
We work with technologies, service organizations and investors focused building a new generation of work technology.
Our clients put the users first and believe consumer trends and ease of use belong in hr technology. They work with us to impact growth, sales, product, adoption and customer satisfaction through a mix of data, market insights, customer feedback and nearly two decades of HCM experience.
Since 2007, more than 150 vendors from 4 continents - from concept stage point-solutions to global enterprise full suite offerings have partnered with us.
Revenue & Growth Product & Roadmap Research & FeedbackAdvisory SupportStrategy DaysCustomer Success Buy, Build or InvestEvents & Content
Our revenue and growth consulting answers the “why” behind lagging sales, low NPS ratings or slower than expected adoption across the entire business or related to a single product line.
By following a multi-department approach – marketing, sales, product, operations and client success – we help investors & companies identify growth challenges & opportunities that are holding back next level success.
We look at the larger strategy (growth, investment, acquisition) and find ways to help you achieve that goal through insight, analysis and recommendations to improve product, customer acquisition, adoption or retention challenges you are facing.
We partner on product and roadmap strategies that impact growth, sales, adoption and customer satisfaction. Each engagement is uniquely crafted to your stage of the product journey.
We to help you fully understand your market positioning, competitive advantages, areas of opportunity, key gaps and identify current and future market landscape concerns. Outcome include discussing various product directions, growth/revenue strategies, market challenges, technical limitations and pros/cons of roadmap variation options to help achieve the bigger goal.
Options for onsite SME during sprint planning or product strategy from inception available.
If you need custom or secondary research for internal or external use, we can support both quantitative surveys and qualitative panels. In addition, we run listening/feedback sessions, customer advocacy panels and feedback sessions or focus groups of internal employees, customers, prospects or market to support marketing, product or strategy decisions.
As a third party provider, we often get information and details at a level they are less comfortable sharing with their internal teams or solution provider. Our work with practitioners have also allowed us the insight to translate what the buyers and users are really saying in a more technical way to reduce roadmap and product build errors. These sessions have been used to influence roadmap, partnership/acquisition sessions, marketing approach changes and internal feedback sessions with sales or customer support teams.
Advisory Services
Investors, Tech Company Leaders and Sales/Product Teams use our advisory service as a trusted sounding board on internal strategies and decisions and as a resource for data driven insights, market trends and competitive feedback.
From short-term projects to ongoing on-call support – we help the “google” answer make sense.
Our advisory relationships provide vendors ongoing feedback, support and collaboration when questions arise – from UX questions to market positioning to roadmap validation as they go through normal roadmap build cycles. we have partnered with product teams as well as sales teams to be an on-call resource for tough clients, key prospects, target prioritization or internal training programs.
Whiteboard, Planning and Strategy Days
Facilitated brainstorm and strategy days allow us to come onsite or you join us at our office to spend dedicated time outside of a larger project. It is a great resource for learning or thinking differently through guided exercises about a problem.
These sessions are often more cost effective for organizations that need guidance and support, but have the teams in place to execute and move plans forward. It allows us to touch on multiple strategy areas in a shorter timeframe and are ideal for concept stage through series B startups, product roadmap planning or growth issues within a particular product line at a larger company.
Investors, entrepreneurs and teams that are new to the hrtech and talent technology market place find these days extremely helpful during early stage to minimize missteps and accelerate time to market.
Customer Success
At the end of the day, a business succeeds based on customers succeeding and being happy. Everything else in tech leads back to customer acquisition, adoption and satisfaction.
Our Customer Success programs are designed to improve adoption, satisfaction and retention - while supporting future sales and product initiatives.
We work with your sales and customer success teams to create systems, events, processes and education that get meaningful feedback from the front lines of prospects and clients to your leadership, product and alliance/strategy teams.
Getting you ahead of the issues before they grow and impact the bottom line.
We can also run listening/feedback sessions and insights programs around adoption and engagement setting you up for long term success.
Buy/Build/Invest Insights
Deciding to buy or build is not an easy decision.
Do you Partner? Aquire? Build?
What do you really need to be competitive and is the gap you are trying to solve really the issue at hand?
We work with your team to look at your existing product as well as the products you are considering acquiring to identify where gaps impacting revenue and adoption will remain. We can bring in customer panels and front line feedback to ensure the approach will have lasting value for your business.
For companies ready to make an investment, acquisition or buy/build decision and evaluating solutions, we work as an SME and advisor on market landscape suggestions, tech stack & limitations/benefits of targets for companies & investors.
We support solution providers and conferences through custom content and partnering on events, user groups or conferences. Typical types of onsite projects include moderating panels or executive interviews; presentations or facebook live events. Remotely we support client facing webinars, podcasts or internal coaching or training events on market education, competitive positioning and trends.
For companies looking to establish or expand their thought leadership position we offer co-branded or white labeled research, surveys and content such as whitepapers, insight reports, ebooks etc with multi-channel distribution options.